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FLYING TIGER
Project Type
BRAND IDENTITY
Date
April 2024
Flying Tiger is a lifestyle brand built around the world of vintage exotic cars—where motorsport heritage meets modern exclusivity. From media to merch to curated private events, we crafted the entire brand system to feel cinematic, tactile, and rare.
The identity nods to racing culture through precision and restraint: a monochrome base palette accented by deep red, racing black, and soft gray. The logo leans into motorsport nostalgia while the custom graphics and motion assets keep it contemporary. Typography is stark and structured, with Swiss-style balance—echoing the discipline of classic engineering.
We directed every creative touchpoint: designing editorial-style merch tags, social-first visual systems, and a storytelling-forward website. Event collateral was treated like collector’s pieces—invites, signage, and packaging all designed to feel archival. Flying Tiger doesn’t just sell the lifestyle—it archives it.
